How to Easily Implement a Video Marketing Strategy in 2022

Moji Cinema • 16 May 2022

Using video marketing is a great way to stand out from the crowd and reach more potential customers. Setting up a video marketing strategy in advance is well worth the effort to maximize your outreach. Partnering with a video marketing company is a great way to receive professional guidance throughout the entire process to help set you up for success.


Here are four quick tips on how to set up a successful video marketing strategy in Albuquerque.

Create a Customer Persona

One of the first steps in developing an effective video marketing strategy is to create a customer persona. Envisioning your ideal customer will make it easier to set the tone and structure of your videos. A few things to include in the customer persona are the age, gender, lifestyle, and ethnicity of your viewers to help you create the best video for your target audience.

Implement Your Brand

Another key aspect of video marketing is to implement your brand throughout the entire process. Incorporating your logo, brand colors, and tagline can play a key role in building your brand. Video marketing professionals can also experiment with different types of videos while consistently using your brand. Over time, your audience will be able to instantly recognize your brand with the help of video marketing services.

Develop a Video Content Schedule

Staying consistent is one of the most important aspects of video marketing. Consistently posting new videos will improve your marketing outreach and give you an edge over your competitors. Working with a video marketing company is especially important in staying consistent, which can save you a lot of time and effort by partnering with these professionals.

Diversify Your Content

Creating the same type of videos can quickly get stale and derail any marketing strategy. On the other hand, diversifying your content is a great way to connect with your audience and expand your reach. You can choose from a variety of different video styles, whether it's how-tos, interviews, behind-the-scenes, customer testimonials, and much more.

Learn More About Using a Video Marketing Strategy in Albuquerque

Moji Cinema is one of the leading video strategy and production companies in Albuquerque. Our mission is to make it easier for you to reach many more customers with our video marketing services. Contact our team at Moji Cinema for a free video discovery meeting!

A group of men are standing next to each other holding cameras.
by Moji Cinema 24 July 2024
In today's digital age, your website is often the first point of contact potential customers have with your business. Making a lasting impression and standing out from the competition is crucial. One of the most effective ways to achieve this is through professional video production. Let's explore how high-quality videos can help you maximize your audience, build trust, and clarify your message in a crowded marketplace.
A group of people sitting in chairs in front of a white board
by Moji Cinema 1 July 2024
Harnessing the Power of Video Marketing: Transforming Local Businesses in Albuquerque
A diagram showing the calculation of ltv and clv.
by Moji Cinema 10 June 2024
Calculating the lifetime value of a client gives you a framework for knowing how much you should be willing to spend to acquire one. Here is an equation you can use. For Example if the average sale for a company was $100 and the average number of trans-actions that customer spent each year was 3 and that customer stayed with the company was 5 years, the LVT would be $100 x 3 x 5 = $1500. If the gross profit margin for that client was 50%, the Customer lifetime value would be $1,500 x 50% = $750. Knowing that a client is worth $750 will give you an idea of how much you would be willing to spend to acquire that client. Knowing these numbers will help you make better advertising decisions. If you would like to book a call with me to brainstorm on some ideas to make your ad budget work for you. Book a free discussion call with Paul Jew.
A group of men are sitting in a living room with one man holding a camera
by Moji Cinema 16 May 2024
Welcome to Moji Cinema: Albuquerque’s Premier Video Production Company
A man in a suit and tie is smiling in front of a blue background that says mojicinema
by Moji Cinema 6 May 2024
 Moji Cinema  is Albuquerque’s premiere video strategy and production company . We propel your business or non-profit to thrive with powerful video marketing and strategy solutions. We have created a wide variety of videos for local, family-owned businesses, including Bobby J’s Yamaha, Burritos Alinstante, and The St. James Tea Room. As well as local non-profits such as the Carrie Tingley Hospital Foundation and A Peaceful Habitation. We have also had the opportunity to tell several national including The Wok Shop, Abiah, and Adora Community, and international (Raja Remigius Kanagarajah) stories as well. Preserving and sharing powerful, meaningful stories is our passion. Visit us at https://www.mojicinema.com/ for video production services.
A group of people are standing in front of a camera with one of them wearing a t-shirt that says people
by Moji Cinema 25 April 2024
One of our team members sent us a link to this very entertaining but very informative viral video:
A group of people are sitting around a campfire while a man takes a picture with a camera.
by Paul Jew 15 April 2024
In this podcast episode, join me, Paul Jew, as I delve into the journey that led me from a professional photography background to the realm of video production. Embarking on this path, I founded Moji Studios back in the early 2000s, eventually pivoting towards video production about a decade ago. Along this transformative journey, I discovered a profound passion for storytelling, reveling in the art of crafting compelling narratives through video content for both companies and nonprofits alike. My focus primarily revolves around championing locally owned businesses in the vibrant community of Albuquerque. Through an initiative I spearheaded called ABQ Iconic, I've made it my mission to illuminate the narratives of these businesses, bringing their stories to life through the power of video. In the realm of marketing, I've adopted a multifaceted approach, leveraging platforms like Facebook, LinkedIn, and YouTube, alongside strategic email campaigns. However, what truly sets our marketing strategy apart is our integration of cutting-edge artificial intelligence tools. These tools enable us to meticulously craft audience personas for our clients, empowering us to tailor our content and campaigns with unparalleled precision. Throughout our conversation, I delve into the transformative impact of these AI tools on our marketing strategies. From generating comprehensive reports to boosting conversion rates, these tools have proven to be invaluable assets in our arsenal. In today's digital landscape, capturing and retaining attention is paramount. I discuss how our company is at the forefront of crafting content that not only captivates but also "hijacks" attention in an age of endless distractions. Yet, despite the undeniable benefits, I acknowledge the challenges we face in convincing clients of the importance of consistent content creation. Educating them about the long-term value of ongoing marketing efforts is key, and it's a task we undertake with zeal and determination. Ultimately, our approach at Moji Cinema is rooted in delivering tangible results and a robust return on investment for our clients. Join me as I unpack the nuances of our journey and the strategies that drive our success in the dynamic world of video production and marketing. https://www.creativesgrabcoffee.com/ https://www.lapseproductions.com/
A man riding a horse is being filmed in a parking lot.
by Paul Jew 15 April 2024
Jeremy Steckler of the Apartment Guide asked for our feedback on best places to go in Albuquerque. Here is a link to the article.
A man is holding a camera in front of a crowd of people.
by Moji Cinema 23 October 2023
In Albuquerque's competitive landscape, crafting a compelling fundraising message can be the key to garnering support for your cause. The right video can evoke emotions and motivate action like no other medium. Crafting a compelling fundraising message for your video requires a delicate balance of storytelling prowess and strategic communication, enabling you to connect deeply with your audience and drive meaningful contributions toward your cause. In this blog, we'll explore the art of shaping a resonant narrative that not only captures attention but also encourages support for your mission.
A poster for digital marketing made simple : how to get started with online advertising
by Moji Cinema 23 September 2023
In the bustling business landscape of Albuquerque, capturing your audience's attention is crucial. When it comes to branding videos, the style you choose can make all the difference. This decision holds the key to shaping your brand's visual identity and message delivery. In this blog, we will explore the nuances of both styles and guide you in selecting the perfect fit for your brand's storytelling journey.
More posts