How Video Can Help Grow Your Business or Non-Profit
Moji Cinema • 8 November 2022
Guide for Moji Cinema
If you're like most business owners or non-profit leaders, you understand the importance of marketing. After all, how can you grow your organization if people don't know about your products, services, or cause? There are a lot of different marketing channels out there, but one that is often overlooked is video.
In this guide post, we'll take a look at how video can help you achieve your marketing goals.
The Power of Video
Video is one of the most powerful marketing tools available because it's so versatile. You can use video to tell your brand story, showcase your products or services, educate your audience, build trust and credibility, and drive traffic to your website. And that's just the beginning!
When used correctly, video can be an incredibly effective way to reach your target market and achieve your marketing goals. Here are a few tips to get you started:
- Use video on your website. Adding a video to your website can help you capture attention and keep visitors on your site longer. In fact, studies have shown that adding a video to your homepage can increase conversion rates by up to 80%. That's because video helps you communicate your message more effectively and quickly than text alone. Plus, it gives visitors a reason to stick around and learn more about your business.
- Use video in email marketing campaigns. Email is still one of the most effective marketing channels available, but only if you use it correctly. Adding a video to your email can increase click-through rates by up to 300%. That's because people are more likely to watch a video than read an email. So if you want to grab attention and get people to take action, adding a video to your email is a great way to do it.
- Use social media platforms that allow for video content. Social media platforms like YouTube, Facebook, and Instagram allow for videos to be posted natively on their platforms. This means that people can watch your videos without having to leave the platform they're on. And when people don't have to leave the platform they're on, they're much more likely to watch your videos all the way through. So if you're looking for ways to get more views and engagement from your videos, make sure you're posting them on social media sites that allow for video content.
Video is one of the most powerful marketing tools available because it's so versatile. Videos are an engaging, affordable, and effective way to reach your target audience. If you’re not using them as part of your marketing strategy, you’re missing out on a valuable opportunity to connect with your customers and promote your brand or product. Contact us today to learn more about how we can help you create high-quality videos that will engage your audience.
In today's digital age, your website is often the first point of contact potential customers have with your business. Making a lasting impression and standing out from the competition is crucial. One of the most effective ways to achieve this is through professional video production. Let's explore how high-quality videos can help you maximize your audience, build trust, and clarify your message in a crowded marketplace.
Harnessing the Power of Video Marketing: Transforming Local Businesses in Albuquerque
Calculating the lifetime value of a client gives you a framework for knowing how much you should be willing to spend to acquire one. Here is an equation you can use. For Example if the average sale for a company was $100 and the average number of trans-actions that customer spent each year was 3 and that customer stayed with the company was 5 years, the LVT would be $100 x 3 x 5 = $1500. If the gross profit margin for that client was 50%, the Customer lifetime value would be $1,500 x 50% = $750. Knowing that a client is worth $750 will give you an idea of how much you would be willing to spend to acquire that client. Knowing these numbers will help you make better advertising decisions. If you would like to book a call with me to brainstorm on some ideas to make your ad budget work for you. Book a free discussion call with Paul Jew.
Welcome to Moji Cinema: Albuquerque’s Premier Video Production Company
Moji Cinema is Albuquerque’s premiere video strategy and production company . We propel your business or non-profit to thrive with powerful video marketing and strategy solutions. We have created a wide variety of videos for local, family-owned businesses, including Bobby J’s Yamaha, Burritos Alinstante, and The St. James Tea Room. As well as local non-profits such as the Carrie Tingley Hospital Foundation and A Peaceful Habitation. We have also had the opportunity to tell several national including The Wok Shop, Abiah, and Adora Community, and international (Raja Remigius Kanagarajah) stories as well. Preserving and sharing powerful, meaningful stories is our passion. Visit us at https://www.mojicinema.com/ for video production services.
One of our team members sent us a link to this very entertaining but very informative viral video:
In this podcast episode, join me, Paul Jew, as I delve into the journey that led me from a professional photography background to the realm of video production. Embarking on this path, I founded Moji Studios back in the early 2000s, eventually pivoting towards video production about a decade ago. Along this transformative journey, I discovered a profound passion for storytelling, reveling in the art of crafting compelling narratives through video content for both companies and nonprofits alike. My focus primarily revolves around championing locally owned businesses in the vibrant community of Albuquerque. Through an initiative I spearheaded called ABQ Iconic, I've made it my mission to illuminate the narratives of these businesses, bringing their stories to life through the power of video. In the realm of marketing, I've adopted a multifaceted approach, leveraging platforms like Facebook, LinkedIn, and YouTube, alongside strategic email campaigns. However, what truly sets our marketing strategy apart is our integration of cutting-edge artificial intelligence tools. These tools enable us to meticulously craft audience personas for our clients, empowering us to tailor our content and campaigns with unparalleled precision. Throughout our conversation, I delve into the transformative impact of these AI tools on our marketing strategies. From generating comprehensive reports to boosting conversion rates, these tools have proven to be invaluable assets in our arsenal. In today's digital landscape, capturing and retaining attention is paramount. I discuss how our company is at the forefront of crafting content that not only captivates but also "hijacks" attention in an age of endless distractions. Yet, despite the undeniable benefits, I acknowledge the challenges we face in convincing clients of the importance of consistent content creation. Educating them about the long-term value of ongoing marketing efforts is key, and it's a task we undertake with zeal and determination. Ultimately, our approach at Moji Cinema is rooted in delivering tangible results and a robust return on investment for our clients. Join me as I unpack the nuances of our journey and the strategies that drive our success in the dynamic world of video production and marketing. https://www.creativesgrabcoffee.com/ https://www.lapseproductions.com/
Jeremy Steckler of the Apartment Guide asked for our feedback on best places to go in Albuquerque. Here is a link to the article.
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