How Much Does a Video Cost
Purchasing video production studio services is much like purchasing a car. A car can cost $20,000 with little to no added features, but the same car can also cost $40,000 if a buyer adds features such as leather upholstery, power windows, custom sound system, 4-wheel drive, etc. The reason why many shoppers get these options the first time is because they understand the importance of quality.
These same principles apply to hiring a video production studio. Options that can impact costs for videos can include the number of filming days and interviews, specialized equipment such as drones or Steadicams, and talent fees if the project requires hiring actors. With so many different options available, the price for a video can vary drastically. Unfortunately, some people only focus on the initial cost of the video with the goal of finding the cheapest company, therefore sacrificing strategic planning and production quality. This can inevitably lead to disappointment, which can be exacerbated if you distribute a video that reflects poorly on your brand.
The Importance of Planning When It Comes to Video Production
Before you spend a cent on creating a video, it’s best to spend some time doing strategic planning. The better video production companies offer video blueprint workshops. A well-done workshop will give you clarity about who your audience is, your goals, the type of content that needs to be created, how the video will be distributed, the most important production components to consider, and how to get a good return on investment. The worst thing someone can do is start haphazardly filming things without a strategic plan. Good video production studio companies have a clear plan in place to help you accomplish your objectives before they take out their cameras. The Moji Cinema video blueprint workshop is $495, and with this fee, you will be given a complete blueprint for your next video project, including storyboards and keywords to guide the project forward. If you choose to use Moji Cinema as your production company, that fee will be applied towards production costs.
Storybrand Marketing Videos - Starting at $1,495
A Storybrand marketing video powerfully tells the story of how you helped one of your raving fans solve a difficult problem, and because of you, experienced great success and avoided painful failure. The format of this video is based upon the best-selling book, Building A Story Brand, by Donald Miller. The baseline price of $1,495 includes a half-day of filming at one location and one round of revisions. Extra fees may apply for the use of specialized equipment (such as a drone) or for shooting at additional locations.
About Us Videos - Starting at $2,995
About Us Videos tell the more in-depth story about your brand and why you do what you do. About Us Videos are typically three to seven minutes in length and are designed to position you as the expert in your field. This video includes an in-depth video blueprint workshop to uncover the components of your story that will resonate with your target audience. An itemized price quote with a high, medium and low option is then provided to you based on your goals and budget range. Again, video project costs can vary widely, so a good video production company will give you choices and let you decide on an approach that is the best fit for you.
HR Videos - Recruitment and Training - Starting at $1,995
Videos can be highly effective tools for HR purposes - a good recruitment video can help you land desired employees in highly competitive fields, and good training videos can accelerate the process for employees to become productive.Good video production companies will help you explore your goals and devise a video content strategy that will help you reduce costs and bring a positive return on investment. They then can give you an itemized price quote with a high, medium, and low option based on your budget and goals.
Annual Contracts
The best video production companies are not only well versed in the technical aspects of video production, but also in the art and science of storytelling and how to distribute and optimize your videos to help accomplish your strategic objectives.
Moji Cinema has a commercial rate of $200 per hour for a cinematographer or editor, but when a client enters into an annual agreement with Moji Cinema, we give a discounted hourly rate that is part of an overall video content strategy plan. Rates can drop as low as $125 for contracts exceeding $20,000 per year, and the contract price is split into 12 monthly payments.
Get Leading Video Production Studio Services
Clearly, there are many different options available when you are looking to produce video marketing content. Here at Moji Cinema, our job is to create the right type of video that will solve your problem and get you the stellar results you’ve been looking for. Contact us today to schedule a no cost, no obligation discovery meeting and we can get started today!
